Combine online and offline information to build unique and valuable marketing metrics. Create personalized scorecards and dashboards and access your KPIs at any time, from any device.
How about a business intelligence reporting solution that does not involve IT? By combining data visualization with Insight Management capabilities, Sweetspot simplifies the decision-making process across the data-driven organization.
A Digital Insight Management solution that connects the dots between data, people and actions. Sweetspot automates the processing of all sources of information, leaving time for the effective management of your business.
The field of digital measurement and analysis has undergone a profound transformation in the past five years. What was once a “nice to have” for business owners who wanted to keep track of their online marketing investments has become a top-five leadership initiative within the global Enterprise. Thanks to a combination of factors --- the explosion of social media as a marketing channel, the advent of so called “big data” and the rise of the data scientist, and most notably the continued shift in consumer dependence on digital information in the buying process --- the need for high-quality digital analytics only grows.
This white paper, explores the inherent challenges associated with building a world-class digital intelligence and optimization organization. The observations herein are drawn from a combination of client work performed by Web Analytics Demystified, our experience working with many of the most sophisticated and respected businesses in the world, and the direct experience of a handful of Sweetspot customers.